Taylor Swift's "Eras Tour Book" has become the biggest publishing launch of 2024, selling 814-thousand copies exclusively through Target during the Thanksgiving weekend, according to Circana. Despite skipping major retailers like Amazon and facing online criticism for typos and grainy photos in the $39.99 book, Swift's release achieved near-record numbers, second only to Barack Obama's "A Promised Land" in first-week nonfiction sales. Known for bypassing traditional routes, Swift previously partnered directly with theaters for her concert film, "Taylor Swift: The Eras Tour," which grossed over $200-million.
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