Twitter is FREAKING out about these so-called "lady" Doritos.

PepsiCo's CEO Indra Nooyi said that women "don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.” 

So basically they are changing the chip and the package to fit in our purses. I don't know about you, but I love the crunch of the chip!