Love her or hate her, it’s clear that Lana Del Rey is not going anywhere anytime soon. After establishing herself as one of the most exciting new artists of 2012 with her mainstream debut “Born To Die,” Lana’s star continued to burn brighter with her “Paradise” re-release, as well as her stand out offerings to the Gatsby and Malificent soundtracks.
As 2014 began, rumblings of Lana’s long-awaited new material started to surface. There were rumors, there were leaks, there were shady Instagrams, but there was no new music and barely a work from Ms. Del Rey herself. And then there were the billboards.
In an era when almost every pop star has an onslaught of multi-million dollar album promo, Lana threw up a billboard in Brooklyn and sent her fans into a frenzy. The “Ultraviolence” era was upon us.
No one was safe. Just when we thought it was safe to put away our camera phones, she hit us again.
Foto: Nuevo cartel promocionando "West Coast" pic.twitter.com/8huaAI8YHG— Lana Lovers (@TheLanaLovers) April 10, 2014
The anticipation was all too much. This morning, as the first weekend of Coachella wound down and the entire west coast thought it was safe to breathe a momentary sigh of relief, Lana Del Rey released her new single: WEST COAST.
The song veers away from the heavily stylized orchestration and Lolita-esque baby girl vocals to a darker, more sparse melody that is simultaneously more chill and yet more sinister. “Down on the west coast/they got a sayin’,” she teases, “if you’re not drinking/you’re not playing.” Carried by not much than a gritty synth, drums, and a guitar, “West Coast” is the kind of jam that has the potential to carry us all the way through summer.
It’s certainly different from the “Summertime Sadness” Cedric Gervais remix that launched Lana into the Billboard top 10 (albeit a year after the release of the original song) but definitely worth a listen, nonetheless. What do you think of West Coast? Love it? Hate it? Tell us in the comments or tweet us @Z104.