The grandfatherly looking bearded man on Burt's Bees products is a real person.
His name is Burt Shavitz and is now the subject of a new documentary titled, "Burt's Buzz."
Shavitz holds handfuls of bees barehanded, lives in a converted turkey coop in rural Maine, and he not only loves bees but dogs as well.
"He went to college, and then joined the Army; he became a celebrated news photographer for the likes of Time, Life, and The New York Times with photos of John F. Kennedy and Malcolm X in his portfolio; he had a birds eye view of the march on Washington and attended the first-ever Earth Day celebration, 44 years ago..."
-via Yahoo! Movies